Lipman Hearne is a Chicago-based marketing and communications firm focused on the nonprofit and government sector. It traces its roots back to the founding of Lipman Design in 1966 and Hearne Communications in 1969. In 1988, these two companies merged, creating Lipman Hearne, Inc.
Lipman Hearne is a member of the American Association of Advertising Agencies (AAAA) and has won a number of Higher Education Marketing Report Educational Advertising Awards, Telly Awards, and Webby Awards.
Video Lipman Hearne
Notable Work
The company has numerous conducted surveys about higher education that have been quoted in Inside Higher Ed ABC news and the Wall Street Journal.
In 2008, Lipman Hearne worked with the American Marketing Association to complete The State of Nonprofit Marketing: A Report on Priorities, Spending, Measurement and the Challenges Ahead. In this survey, Lipman Hearne and the AMA set out to provide the nonprofit industry with benchmark data on challenges, priorities, budgets, staffing, strategies, and spending to guide decision-making about marketing at nonprofit organizations.
In 2013, Lipman Hearne published The Super Investigator: Understanding Today's "Always On" Prospective Student. The survey, done in conjunction with college search site Cappex.com, took an in-depth look at 11,000 prospective college students to gain fresh insights into how students are consuming and responding to ever-changing college marketing channels.
Maps Lipman Hearne
External links
- Lipman Hearne Corporate Website
- The State of Nonprofit Marketing: A Report on Priorities, Spending, Measurement and the Challenges Ahead
- The Super Investigator: Understanding Today's "Always On" Prospective Student
References
Source of the article : Wikipedia
0 Comments